Article Link: http://exchangepress.com/article/magnet-marketing/5012512/
If you hold a powerful magnet near a cluster of paper clips, an amazing thing happens. The force of the magnet draws to it not one but most of the paper clips. If you remove the clips, then hold the magnet near them again, almost all of them return to the magnet.If you develop a powerful marketing program for your center, you will draw not just one but many prospects to you again and again. I call this magnet marketing. With each new encounter, you have another opportunity to secure an enrollment.
Marketing, specifically marketing communications, is defined as all the methods used to communicate your image to all your target audiences in a manner that leads them to take action. This includes everything from your center's brochure, to a booth at a local festival, to the way you answer an inquiry call. Regardless of what you do to communicate the image of your center and its services, the key to achieving magnet marketing is to make those messages creative, consistent, and continual.
Creative
If you were selling roofing materials, it might be hard to market creatively. But child care is an industry where creative marketing is welcomed and readily accepted by target ...